EasyMed Services, Inc. Signs Cricketing Great Wasim Akram to Launch Medical Passport in Asia and Middle EastOctober 4, 2012 –
EasyMed has signed a marketing agreement with international cricket legend Wasim Akram to endorse the company’s products and participate in marketing activities.
GENEVA, SWITZERLAND – EasyMed Services Inc. (CNSX: EZM) (OTCPK: EMYSF) (EY6:MU) (“EasyMed” or the “Company”) announces the signing of Pakistani cricket superstar Wasim Akram as the face of its Middle Eastern and Asian operations.
EasyMed Services has created its products – the International Medical Passport and Easy SmartCare – to fulfil its mandate of helping to improve the health of as many people as possible all around the world. This was a key factor in Mr. Akram’s decision to endorse the company’s products; as a former world-class athlete, he is committed to improving the health of those in his native Pakistan, as well as other countries in the Asian sub-continent. This is shown by his endorsement of a flagship blood glucose-monitoring product for pharmaceutical giant Roche in both Pakistan and India.
As in many emerging economies, Pakistan has a large population (over 176m) with relatively scant access to healthcare. Telemedicine, eHealth and mHealth, the key domains of EasyMed, are a great solution for bringing healthcare to those in remote areas and also for creating efficiencies in dense urban locales.
Easymed’s Easy SmartCare solution is an appropriately priced software system that may be implemented in the majority of lower budget/higher turnover hospitals and clinics throughout the nation; our in-house technology development team is able to quickly customise solutions to cater for the idiosyncrasies of any particular market.
A key factor in EasyMed’s decision to enter the Pakistani market was the penetration of mobile phones. It is estimated that there are over 131m mobile phone users in Pakistan, which equates to almost 75% of the population. EasyMed’s mHealth products and associated strategy is very well suited to take advantage of this statistic and to improve the delivery and accessibility of healthcare throughout the country.
“We are delighted that a sportsman of the repute of Mr. Akram has seen the value in our products and agreed to work with us,” said Mr. Tejinder Sahota, Chief Executive Officer of EasyMed. “He is one of the most recognisable sporting faces in Asia and anywhere in the world that cricket is played. We have no doubt that our work together will raise EasyMed’s profile and help us to improve healthcare in more and more regions around the world.”
Wasim Akram is widely acknowledged as one of the greatest fast bowlers ever to play the game of cricket. He captained the Pakistan team and was part of the World Cup winning squad of 1992. He was the Wisden Cricketer of the Year in 1993 and still holds several world and Pakistani bowling records. Mr. Akram currently works as a commentator and is also the bowling coach of the Kolkata Knight Riders, one of the ten franchises of the Indian Premier League.
Mr. Sahota continues, “It is a particular pleasure for me to be working with Mr. Akram as he was at the height of his career when I was a young cricketer and I watched him many times. He brings the same passion and determination to his aim of improving healthcare as he did to his time as one of the world’s greatest ever cricketers. Coupled with EasyMed’s cutting-edge technological products, we believe this is a recipe for great success.”
About EasyMed Services Inc.
EasyMed Services Inc. (CNSX: EZM) (OTCBB: EMYSF) (EY6:MU) is a global medical information technology company delivering an end-to-end patient care solution through mobile phone, PDA and smartphone technologies. To learn more, please visit www.EasyMedMobile.com.
International Medical Passport
EasyMed’s International Medical Passport makes medical records accessible worldwide by smartphone – an important service for all business travellers. Today’s global travellers need instant access to their health records in case of an emergency. The International Medical Passport puts the complete record on a smartphone together with a host of other features – instant access to pre-approved doctors/clinics/hospitals around the world; pre-travel information such as vaccines and political situations on 300+ destinations; medication reminders; drug interactions and international equivalents.
The International Medical Passport works on all phone, PDA and web platforms, and operates in over 80 countries with 300+ mobile carriers. Cloud-based, secure and compliant, EasyMed’s International Medical Passport meets HIPAA requirements, supports HL-7 (the global authority on standards for interoperability of health information technology), and is IBM-certified.
Easy SmartCare allows clinics, hospitals and doctors’ practices to communicate with patients through text messages on their smartphones and other mobile devices. Easy SmartCare reduces missed appointments, improves preparation, sends medication reminders and improves overall outpatient management, and clinical trials have shown immediate and positive financial benefits.
For more information, please contact:
Jared W. Scharf
CFO & Director
EasyMed Services Inc.
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