EasyMed’s strategy is to position itself to take advantage of three compelling trends that it believes will have a profound impact on society worldwide. These trends are as follows:
- Rapid use and adoption of mobile technology;
- An irreversible transition in the maintenance of health records from paper format to digital format with the goal of improving efficiency and reducing costs; and
- Growing global population.
EasyMed believes that these trends will significantly affect society and business
At the end of 2011, subscriptions to use mobile devices equaled 6 billion; this number is equal to 87% of the world’s population. Demand for mobile devices is expected to increase in the future, especially in emerging economies such as China and India.
Healthcare records that were once only committed to paper are now becoming digitized, allowing for greater coordination and collaboration among health professionals while retaining legitimate privacy concerns. Mobile telehealth solutions are expected to play significant roles in this transition.
According to the United Nations Populations Fund, the world’s population equaled 7 billion on October 31, 2011. The United Nations predicts that the world’s population will reach 8 billion in approximately 13 years. Improved living standards have been the primary driver of the increase in world population, due to the fact that more people are living longer. As society ages, demand for medical and healthcare services will increase considerably.
How EasyMed addresses these trends
International Medical Passport and Easy SmartCare are cutting-edge health technology products that use mobile phones and applications to streamline the healthcare delivery process. International Medical Passport provides a digital health record on a user’s mobile phone (compatible with iOS, Android, BlackBerry, Windows Mobile), along with a raft of features essential for anyone travelling abroad, such as instant access to pre-approved doctors, clinics and hospitals around the world. Easy SmartCare makes use of a patient’s mobile phone to ensure appointments are attended and well-prepared for and patients are taken care of from before their appointments right through to any necessary aftercare. It reduces missed appointments, improves penetration, sends medication reminders and improves overall outpatient management; clinical trials have shown immediate and positive financial benefit. Giving patients such control over their healthcare, while reducing costs and patient number pressures for healthcare organizations, takes full advantage of the three key trends.
EasyMed can provide solutions to today’s pressing health care concerns
The healthcare industry is beset by many challenges. Rapidly rising costs to taxpayers for healthcare delivery services has many national and local governments searching for ways to deliver the same quality of service to patients at reduced costs. [According to Cap Gemini’s Vision & Reality Report published in 2011, non-compliance in the US causes 131,400 deaths and $300 billion in losses annually, and non-compliance in Europe causes 194,500 deaths with financial losses of $125 billion ;non-compliance refers to patients not taking their medication at all or not taking it exactly as instructed by their caregiver. [Absenteeism for medical appointments is a major contributor to cost increases for hospitals and treatment clinics worldwide . A March 2012 article by the BBC states that up to 6m NHS appointment slots are missed per year in the United Kingdom, leading to an annual cost of £700 million. According to the 2009 report “Physician Characteristics and Distribution in the US” by the American Medical Association, 12% of doctor’s appointments are missed and with 1-2 missed appointments per doctor’s office per day, this amounts to a cost of over $7 billion.
EasyMed products help answer these pressing needs. Easy SmartCare has been shown in trials to reduce absenteeism rates by up to 33% by maintaining 2-way text-based communication between caregiver and patient from the point of appointment booking through to aftercare. Medication reminders, which are also available on International Medical Passport, help to reduce non-compliance, saving both money, and more importantly, lives.
EasyMed will endeavor to take advantage of a vast market opportunity
According to the 2011 report “US Healthcare IT Market Analysis” by RNCOS, a global market research and information analysis company, the U.S. mobile healthcare market grew approximately 17% year-on-year from 2010 until 2011. The same report stated that between 2012 and 2014 the US healthcare IT market would grow with a CAGR of 24%, the healthcare IT software market would grow with a CAGR of 30% and the mobile healthcare market would grow with a CAGR or 22.5%. A report by World Mobile Applications Market states that the mobile application market will grow from $6.8 billion in 2012 to $25 billion in 2015.
EasyMed is in the marketplace now
Two of the company’s products, International Medical Passport and Easy SmartCare, are in use in Europe today with 11,272 registered users. EasyMed is leveraging its success in Europe by working with established partners to enter into the Asian marketplace where potential demand is substantial.
EasyMed’s connections with large corporations provide marketing leverage
Many of EasyMed’s products are being sold to global corporations with thousands of employees, each of which may be a potential buyer of additional products or services supplied by the Company. Thus, one sale could lead to multiple sources of revenue. This has to potential to lead to an enviable business model.
What does this mean for investors?
EasyMed believes that now is an exciting time to invest in mobile telehealth solutions. In just the current calendar year, the smartphone application market for healthcare will increase by 81% from $718 million in 2011 to $1.3 billion in 2012, according to research2guidance’s report “Mobile Health Market Report 2011-2016.” EasyMed expects current growth to continue and perhaps even accelerate.
The company would like invite you to join it as it shares its important innovations with the world.
This announcement is for information purposes only and does not constitute an offer or an invitation to induce an offer by any person to acquire, purchase or subscribe for securities of EasyMed, Inc. Any such offer or invitation may only be made by a prospectus for securities either registered under applicable law or exempt from registration under the U.S. Securities Act of 1933.